POS Indirect Supervisor

Role Purpose:

Ensure that each indirect point of sale is properly classified and stocked according to its sales potential, customer profile, and coverage strategy, achieving optimal assortment and "perfect store" targets on a sustained basis.

Main Accountabilities:

• Field immersion: Do structured trade visits to verify retail context and collect information / insights about execution, trends, and competitors Focus on TOP STORE o TOP Indirect Customers
• Propose adjustments to the route and frequency of visits based on the cluster and the potential of each POS
• Management and Maintenance of the POS Database
• Manage and monitor in in-store execution by maintaining KPI tracking tools and developing reports. Reports: include TRAX and MSL (Execution KPIs such as % compliance of second displays, share of shelf, primary exhibition POS materials, and MSL compliance) and valorization of opportunities
• Verify that the points of sale are correctly assigned to the corresponding cluster based on volume, customer type, and location
• Update data for indirect points of sale: geolocation, customer profile, channel type, product mix, etc.
• Performance Analysis by Cluster
• Analyze the performance of the POS according to the assigned cluster (MSL, availability, assortment, facings, shelf share)
• Identify gaps between theoretical cluster vs. actual behavior
• Collaboration with Commercial Teams and Distributors
• Ensure proper POS execution according to ad hoc campaigns

Knowledge, Skills, and Experience

• Hold a relevant professional degree or its equivalent.
• Show proficiency in digital tools, especially Power BI, to facilitate data manipulation and visualization.
• Exemplify advanced Excel capabilities, essential for robust data management and performance reporting.
• Having exposure to the pharmacy channel will serve as a strong asset in your contextual understanding of our business landscape.
• Be ready to travel, committing to approximately two provincial trips each month to effectively manage relationships and insights.
• Possess personal transportation (a car) to ensure mobility in fulfilling your role.
• Bring forth 3 to 5 years of solid experience in sales or trade marketing, particularly focusing on point of sales initiatives.