MARKETING COORDINATOR
Do you dream of an exciting Marketing role where your work will have a real impact on people’s futures?
EF Language Abroad is looking for a strategic, entrepreneurial, and results-driven Marketing Coordinator to take our programs to the next level!
You will play a vital role in promoting our language courses abroad. Your responsibilities will include creating and executing innovative marketing campaigns, engaging potential clients through digital and in-person strategies, and strengthening our brand presence. You will be the main point of contact for connecting with our audience via phone, face-to-face, online, and through social media. Your primary objective will be to meet engagement and conversion goals while delivering an exceptional customer experience. Join us in Buenos Aires and make a difference in the lives of students worldwide!
Your main responsibilities are:
Social Media Management: Oversee and manage all social media accounts, designing engaging, visually compelling content using Adobe Illustrator to grow our online presence.
Content Creation & Website Management: Design and publish captivating web content and promotional campaigns using Adobe Illustrator and translate website materials to ensure a cohesive brand aesthetic.
Email Marketing: Create visually striking email templates with Adobe tools, segment databases, and analyze campaign performance to drive engagement.
Online Advertising: Develop and execute local online advertising campaigns, using design expertise in Adobe Acrobat and Illustrator to optimize for maximum reach and conversion.
Database Growth & Lead Generation: Implement strategies to grow our database of potential customers, designing compelling lead magnets with Adobe tools to attract and convert leads.
Market Research & Competitor Analysis: Identify trends, opportunities, and challenges unique to the market, using design skills to present findings in visually appealing reports.
Event Marketing: Organize and promote online events, webinars, and virtual fairs, designing eye-catching promotional assets using Adobe Acrobat and Illustrator.
Ambassador Program: Engage and motivate former students (Ex-Paxes) to promote EF programs, creating branded materials to support their efforts.
Performance Tracking & Reporting: Monitor key marketing metrics, generate visually polished reports using Adobe tools, and provide insights to optimize online strategies.
Requirements:
Bachelor’s degree in marketing, Communications, or a related field
Experience in digital marketing, with strong skills in Adobe Acrobat and Illustrator for designing compelling visuals
Fluency in Spanish and English
Expertise in social media management, email marketing, and digital advertising, leveraging Adobe tools for professional content
Ability to track and optimize online performance metrics
Experience in database management and lead generation strategies
Success in this role is defined by reaching each weekly and monthly sales target and other predefined KPIs related to calls, visits of potential customers to our offices, effective online meetings and more. We want to welcome new talent to our team and encourage them to have FUN while helping others in planning the best time of their lives studying languages with EF abroad!
Why you will love working with us:
More than just a job, we offer a lifestyle. Enjoy performance-based bonuses, a welcoming international environment, energetic, and collaborative team. You'll have growth opportunities through training and seminars, plus the chance to travel internationally to attend events and visit our campuses. We value your efforts and aspirations, offering real professional development opportunities. Make a real impact by helping to break down language, cultural, and geographical barriers through education. Plus, fun activities like social events, parties, and sports.
Our company provides benefits in compliance with local labor laws, offering a comprehensive package designed to support your well-being both in and out of the workplace.
About EF Education First
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com.
EF is committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults. all positions are subject to a criminal background check and/or reference check, if applicable.
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