Summary
- Gerentes de marcas locales O especialistas globales / regionales / locales en sub-función dentro de una sub-función de marketing específica.
- Definir la estrategia de productos de acuerdo con la gestión local y el departamento de marketing global, e implementar planes/proyectos tácticos de apoyo.
About the Role
Key Responsibilities
- Develop and execute innovative, insight-driven marketing strategies aligned with the CRM therapeutic area vision.
- Lead the launch of new renal assets with a digital-first, differentiated go-to-market strategy.
- Conduct market analysis to identify trends, stakeholder needs, and opportunities for growth.
- Drive omnichannel engagement and field activation using real-time data and digital platforms.
- Collaborate cross-functionally and align with global and regional stakeholders for seamless execution.
- Translate strategic direction into actionable marketing plans that support business objectives.
- Manage brand budgets, forecasts, and expenses to ensure cost-effective marketing execution.
- Integrate AI tools and approaches into renal marketing workflows to enhance performance.
- Monitor and optimize marketing mix using performance metrics and analytics dashboards.
- Ensure compliance with internal policies and external regulations in all marketing activities.
Essential Requirements
- Bachelor’s degree in Pharmacy, Life Sciences, Marketing, or a related field.
- Minimum of 5 years of pharmaceutical industry experience, including marketing and market access roles.
- Proven success in launching or pre-launching pharmaceutical products in complex healthcare environments.
- Strong digital and data literacy, with the ability to interpret analytics and drive data-informed decisions.
- Strong understanding of the healthcare system and regulatory environment in Argentina.
- Demonstrated ability to lead cross-functional teams and influence without authority.
- Experience working with digital marketing platforms, CRM tools, and performance analytics.
- Fluency in both Spanish and English, with excellent communication and presentation skills.
Desirable Requirements
- Knowledge of market access strategies and their integration into commercial planning.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
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