Summary
Location: Buenos Aires, Argentina
Relocation Support: This role is based in Buenos Aires, Argentina. Novartis is unable to offer relocation support: please only apply if accessible.
Are you ready to shape the future of cardiovascular care in Argentina? As the Cardio Marketing Lead at Novartis, you’ll be at the forefront of launching innovative therapies and driving strategic marketing initiatives in a dynamic, greenfield environment. This is your opportunity to lead with purpose—crafting data-driven campaigns, collaborating across functions, and influencing the healthcare landscape with bold, patient-centered strategies. Join us in transforming lives through science and innovation.
About the Role
Key Responsibilities:
- Develop and execute innovative, insight-driven marketing strategies aligned with the Cardio vision.
- Conduct market analysis to identify trends, stakeholder needs, and data gaps for strategic decisions.
- Lead launch planning for new cardio assets with integrated, differentiated go-to-market strategies.
- Drive digital engagement and field activation using real-time data and digital platforms.
- Collaborate cross-functionally and align with global and regional stakeholders for seamless execution.
- Manage brand budgets, forecasts, and expenses to ensure cost-effective marketing outcomes.
- Translate strategic direction into actionable marketing plans that support business growth.
- Leverage digital analytics to refine tactics and optimize content in real time.
- Support omnichannel campaign planning using CRM platforms and segmentation tools.
- Ensure compliance and integrity in all marketing initiatives, aligned with internal and external standards.
Essential Requirements
- Bachelor’s degree in Pharmacy, Life Sciences, Commercial, Marketing, or a related field.
- Minimum 5 years of experience in the pharmaceutical industry, including marketing or market access roles.
- Strong understanding of Argentina’s healthcare system and regulatory environment.
- Proven success in managing complex projects and cross-functional collaboration.
- Experience in product launches and pre-launch planning.
- High digital fluency and familiarity with digital marketing tools and platforms.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and influencing skills across diverse teams and stakeholders.
Desirable Requirements
- Familiarity with digital-first product launches and omnichannel marketing strategies.
- Working knowledge of real-time analytics tools such as Power BI or Adobe Analytics.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
