We’re seeking a Lifecycle Marketing Manager to support the execution, optimization, and day-to-day management of our client’s lifecycle marketing programs. You’ll work closely with the Senior Lifecycle Marketing Manager to build and launch high-impact email, SMS, and push campaigns that improve customer retention, drive cross-sell opportunities, and increase lifetime value.
Requirements:- 5+ years in lifecycle marketing, retention marketing, or CRM roles, with demonstrated success in building and scaling programs.- Hands-on experience with ESPs (e.g., Klaviyo, Braze, Iterable), customer data platforms (CDPs), and analytics tools like Google Analytics.- Strong skills in segmentation, cohort analysis, and performance tracking, with the ability to use data to inform strategy and measure results.- Ability to craft high-level strategies while being hands-on with execution in a fast-paced environment.- Experience crafting and optimizing integrated campaigns across email, SMS, push notifications, and other customer touchpoints.- Proficiency in using data to predict churn, personalize messaging, and optimize engagement across the lifecycle.- Ability to work with detailed customer models, such as RFM (Recency, Frequency, Monetary) analysis, to create highly targeted campaigns.- E-commerce experience
Key Responsibilities:- Develop and implement a robust lifecycle marketin11g strategy, encompassing retention, win-back, cross-sell, onboarding, and promotional campaigns.- Create strategies to engage and convert new customers, including educational welcome series and first-purchase incentives.- Develop and optimize audience segmentation strategies to deliver targeted, relevant communications to specific customer cohorts.- Design campaigns triggered by key actions or inaction, such as cart abandonment, product views, or inactive customers, to drive conversion.- Build programs that drive repeat purchases and long-term loyalty, leveraging customer insights to reduce churn.- Design initiatives to re-engage lapsed customers and bring them back into the fold, targeting specific lifecycle points (e.g., 30, 60, 90 days post-purchase).- Identify opportunities to increase average order value (AOV) and frequency through cross-sell and upsell campaigns, educating customers about premium products.- Plan and execute lifecycle marketing strategies for peak seasons or major events, driving incremental revenue.- Build campaigns to generate reviews, testimonials, and referrals to amplify word-of-mouth growth and drive advocacy.- Use data and experimentation to test creative, copy, timing, and workflows to continuously improve program performance.- Define KPIs, monitor performance, and deliver actionable insights to key stakeholders.
About RYZ Labs:RYZ Labs is a startup studio built in 2021 by two lifelong entrepreneurs. The founders of RYZ have worked at some of the world's largest tech companies and some of the most iconic consumer brands. They have lived and worked in Argentina for many years and have decades of experience in Latam. What brought them together is the passion for the early phases of company creation and the idea of attracting the brightest talents in order to build industry-defining companies in a post-pandemic world.
Our teams are remote and distributed throughout the US and Latam. They use the latest cutting-edge technologies in cloud computing to create applications that are scalable and resilient. We aim to provide diverse product solutions for different industries, planning to build a large number of startups in the upcoming years.
At RYZ, you will find yourself working with autonomy and efficiency, owning every step of your development. We provide an environment of opportunities, learning, growth, expansion, and challenging projects. You will deepen your experience while sharing and learning from a team of great professionals and specialists.
Our values and what to expect:- Customer First Mentality - every decision we make should be made through the lens of the customer.- Bias for Action - urgency is critical, expect that the timeline to get something done is accelerated.- Ownership - step up if you see an opportunity to help, even if not your core responsibility. - Humility and Respect - be willing to learn, be vulnerable, and treat everyone who interacts with RYZ with respect.- Frugality - being frugal and cost-conscious helps us do more with less- Deliver Impact - get things done in the most efficient way. - Raise our Standards - always be looking to improve our processes, our team, and our expectations. The status quo is not good enough and never should be.
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