JOIN OUR TEAM!
BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.
With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first.
Great people, bold ideas, and a sharp focus on user experience set us apart
We operate in a highly competitive industry—innovation, speed, and execution are critical to our success. We’re now entering a phase of accelerated growth and are looking to professionalize our delivery function. That’s where you come in.
We’re looking for a Brand Strategist to help us scale smarter, move faster, and raise the bar across everything we do
In this role, you´ll:
- Build and refine our global brand framework (purpose, pillars, personality).
- Lead key quantitative and qualitative studies (surveys, focus groups, competitive audits) to uncover the most impactful brand opportunities.
- Craft the overarching brand story, key messaging hierarchies, taglines and naming systems.
- Develop concise brand guidelines and toolkits; train cross-functional teams and agencies for seamless execution.
- Act as the “voice of the brand” with the Brand Voice Lead, in product roadmaps, UX workshops, CRM reviews and Paid Media planning alongside functional leads.
We’re looking for someone who brings:
- 4+ years in brand strategy or closely related roles at high-growth consumer tech, gaming, or agency environments.
- Proven track record translating complex challenges into clear, differentiated brand positioning.
- Comfortable with dashboard analysis and ethnographic research.
- Exceptional written and verbal communication in Spanish & English.
- Demonstrated ability to influence stakeholders across Marketing, Product, Legal and Tech.
Bonus points if you also have
- Fluent language Skills in Portuguese both written and verbal.
- Mastery of advanced frameworks (Jobs-to-be-Done, Archetype Mapping, Brand Key).
- Experience in regulated industries (iGaming, finance, healthcare).
- Prior exposure to AI/ML-driven personalization or performance marketing.
We expect every team member to live our values:
Accountability & Ownership – Take charge, own your craft
Reliability – Deliver with quality and consistency
Teamwork – Collaborate, challenge, and grow together
Winner Spirit – Compete with purpose and grit
Wellbeing – Build a career that energizes you
Curiosity & Innovation – Keep questioning. Keep improving
