PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
KEY RESPONSIBILITIES:
- Plan, coordinate, execute and report the communication strategy for Argentina aligned with global priorities and local moments to maximize the brand voice and positioning.
- Manage marketing working budget to ensure all implementations comply with approved plans following investment behind category priorities.
- Brief and manage internal/external cross-functional teams and agencies in order to align, plan and execute campaigns covering every consumer touchpoint in the adidas ecosystem.
- The Brand Communication Manager leads: Media Plans, PR Plans, Partner Activations, Shootings, Brand Events, Communities, Partnerships, etc.
KEY RELATIONSHIPS:
- Internal teams: Local Marketing, Regional BU, Digital activation, Newsroom.
- External teams: Media Agency, PR Agency, Production companies, Events agencies, Partners and Media.
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- Marketing or communication degree.
- 5 years’ experience in brand communication and marketing, executing integrated comms plans and leading multiple teams.
- Experience in sports related brands (desired).
- Advanced English
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
