Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
Job Scope
Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. Visa facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities.
We offer a range of branded payment product platforms, which our financial institution clients use to develop and offer credit, charge, deferred debit, prepaid and cash access programs to cardholders. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. Visa's card platforms provide consumers, businesses, merchants and government entities with a secure, convenient and reliable way to pay and be paid in 170 countries and territories.
The marketing function has overall responsibility to drive Visa transactions. Also leads the communications strategy, planning and implementation of all global, regional and local marketing programs in support of marketing strategies and objectives in all brand, product, client and innovation platforms. On the Marketing Team our ambition is to have an impact in the way marketing is being done both physically and digitally.
Do you have a track record of getting the best out of customers, agencies and teams? If you do, join our team and find out how Visa is everywhere you want to be.
Come join Visa to play a pivotal role in enhancing our brand presence and engagement. If you are seeking a dynamic and strategic Marketing Manager to join our marketing team. As Affluent Segment Marketing Manager, you will play a crucial role in developing and implementing comprehensive brand strategies to enhance our brand presence and drive business growth within the Affluent segment.
Main Responsibilities
- Develop and execute integrated marketing strategies to increase brand presence and drive sales within the Affluent segment. This includes both online and offline campaigns aligned with company-wide objectives.
- Work closely with the product teams to design and launch new offerings that cater to the unique needs and expectations of the Affluent segment.
- Utilize data-driven insights to identify opportunities within the Affluent segment, segment customers effectively, and create targeted campaigns based on behavioral insights.
- Partner with customer experience and operations teams to ensure every brand touchpoint is relevant and reflects the exclusivity of the Affluent segment.
- Establish and nurture relationships with key stakeholders, influencers, and partners.
- Oversee and optimize the marketing budget to maximize ROI on campaigns targeted at Affluent clients.
- Lead and inspire a team of marketing professionals, fostering a collaborative and innovative work environment.
- Conduct market research to identify trends, consumer preferences, and competitive landscapes.
- Collaborate with cross-functional teams to ensure consistent brand messaging across all channels.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
Basic Qualifications
- 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
Preferred Qualifications
- Minimum 5-7 years of experience in marketing.
- Very strong verbal and written communication skills. Fluent English.
- Excellent verbal and written communication skills, problem solving skills, customer service and interpersonal skills.
- Strong understanding of brand development, marketing strategies, and consumer behavior.
- Demonstration of past successes in planning and executing brand campaigns that have increased brand visibility and user engagement.
- Excellent analytical, communication, and interpersonal skills.
- Ability to think creatively and strategically, with a keen eye for detail.
- Results-driven mindset with a focus on achieving measurable outcomes.
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
