Who we are - We are web-based video-on-demand networks with a focus on adult entertainment, based out of Downtown Miami. We are a group of creative souls with diverse backgrounds. If you are also a true believer of work hard & play hard, this is the place to be. At PSM, you will enjoy a fun & casual environment, team-building retreats, startup spirits, and great benefits.
What we do - We discover what excites the world and deliver it seamlessly to our members! We are the creators of top sites you know and love. We are leading the industry by using cutting-edge technologies to deliver top-quality content. Our content and websites are published exclusively and enjoyed by millions of fans worldwide.
What we are looking for - Paper Street Media, LLC is hiring for a FULL-TIME Senior Media Buyer. The primary role of the Senior Media Buyer is to manage the day-to-day optimization of our digital advertising campaigns across our brands.
The job will expose you to the content of adult nature. If this is something you are not comfortable with please do not apply.
We will contact you via email only. We will not contact you via phone calls or any 3rd party messaging system. Please be aware of any job offer scam.
The job will start on a 90-day probationary period. Learn more about us here (link to http://paperstreetmedia.com/)
What you'll be doing:
- Own accountability and process for currently active and future media buys, leading aggressive paid media efforts across strategy and execution.
- Create and implement digital media buying strategies aimed at increasing website traffic, generating leads, and driving sales.
- Analyze campaign performance, adjust budget allocations, and optimize bidding strategies to meet KPIs.
- Work closely with creative, analytics, and strategy teams to optimize campaigns and improve performance.
- Establish and maintain relationships with industry influencers and key strategic partners to enhance campaign effectiveness and leverage new opportunities.
- Keep up-to-date with industry trends, emerging platforms, and best practices in digital media buying.
- Conduct A/B testing to optimize ad performance and improve conversion rates across various platforms.
- Manage relationships with vendors and negotiate media buys to ensure cost efficiency and optimal ad placement.
- Generate detailed reports and insights for stakeholders, providing actionable recommendations based on data analysis.
- Prepare comprehensive campaign result reports for executives, aligning performance with business goals.
- Collaborate with internal teams to ensure that media strategies align with broader marketing objectives and business goals.
- Leverage proven ads from optimization tools and introduce them into active campaigns for improved performance.
- Manage digital media buying on major display, search, and social networks to drive traffic to owned and operated mobile applications.
- Perform market research to identify new marketplace opportunities, refine media buying strategies, and enhance marketing pitches for new products.
- Continuously analyze and review campaign effectiveness, providing insights and recommendations for optimization.
- Performs other duties as required or assigned.
Must-haves:
- 5+ years of experience in media buying and digital advertising.
- Self-motivated with a strong drive to increase revenue and grow campaigns, in addition to inspiring and motivating one’s team.
- Excellent time management, prioritization, and organizational skills.
- Advanced analytical skills with digital measurements systems and methodologies.
- Good interpersonal skills, along with the ability to collaborate across the entire organization.
- Passionate individual willing to immerse him/herself in their work.
- Self-motivated with strong organizational, management, and time management skills with the ability to effectively set priorities.
- Track record of building and maintaining client and vendor relationships.
- Excellent communication skills: oral, written, listening, and presentation.
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