We are hiring a Marketing & Grower Experience Manager to lead our go-to-market strategy, value proposition development, and customer engagement across crops and regions. This is a strategic, external-facing role—responsible for how Beeflow is seen, experienced, and trusted by growers, partners, and the whole agriculture community.
You will lead the creation of a consistent, high-quality customer journey, coordinate agencies and global campaigns, manage CRM and funnel performance, and serve as Beeflow’s spokesperson at events and in the media. The ideal candidate has deep experience in agriculture B2B GTM, understands conservative and hierarchical sales environments, and thrives working across commercial and scientific domains.
This role is structured to grow with the company and take on increased commercial and leadership responsibility over time.
🛠️ Key Responsibilities
🧠 Go-to-Market & Customer Experience
- Develop GTM strategies by crop and geography, tailored to decision hierarchies and local dynamics
- Define, test, and refine Beeflow’s value propositions with Sales, Field Development, and R&D
- Lead the design and execution of the end-to-end customer journey, ensuring clarity, consistency, and value
- Embed service delivery excellence as a core element of Beeflow’s brand
📈 Brand, Content & Funnel Growth
- Own Beeflow’s global brand narrative and visual identity
- Build commercial materials and content (decks, field case studies, product guides) aligned with grower needs
- Be the internal expert in CRM and funnel performance management—driving lead conversion, campaign ROI, and pipeline visibility
- Oversee digital marketing (web, email, social) and localize for each market
💰 Budgeting & Resource Allocation
- Build and manage the global marketing budget, prioritizing initiatives based on impact and strategy
- Lead agency management and internal resource planning to ensure on-time, on-brand execution
🎤 External Representation
- Act as Beeflow’s spokesperson at trade shows, grower events, field demos, and media appearances
- Travel regularly (30–50%) to support on-farm activations, collect stories, and deepen customer relationships
- Build relationships with key industry partners, media outlets, and event organizers
🧱️ Cross-functional Collaboration & Execution
- Align closely with the CEO, Country Managers, Sales, R&D, and Operations
- Conduct market and competitor research to guide strategic messaging and positioning
🐝 About Beeflow
Beeflow is building the best pollination company in the world. We improve crop yields through science-backed pollination services powered by proprietary technologies like ToBEE™ and MaxPoll™. With over 14 patents granted and field-tested results, we partner with some of the world’s most innovative growers—including Louis Dreyfus, Unifrutti, Agrovision, Fall Creek, Driscoll’s.
We operate in the U.S. and LATAM. Backed by some of the best agriculture and deep tech investors including Ospraie Ag Science, Future Ventures, and Jeff Wilke (former CEO of Amazon Worldwide Consumer), among others – Beeflow is redefining pollination through cutting-edge science, operational excellence, and a relentless focus on the grower experience.
Learn more at www.beeflow.com
Requirements
- 5+ years of experience in marketing, brand, or communications roles, ideally within dynamic or mission-driven organizations
- Strong ability to build value propositions, craft customer-centric messaging, and manage content strategy across channels
- Proven track record leading marketing projects end-to-end: from creative development to execution, coordinating internal teams and external agencies
- Advanced expertise in CRM systems (e.g., HubSpot, Salesforce) and marketing automation
- Excellent written and verbal communication skills, with an eye for narrative and clarity
- Strong project management and organizational skills
- Ability to partner with Product and Commercial teams to align messaging and timing
- Fluent in English
- Willing to travel internationally up to 20–30% of the time, or based in a key market for local presence
💡 Bonus Points
- Background or familiarity with agriculture, sustainability, or science-based industries (not required – willingness to learn is valued)
- Experience working with agencies, designers, and content creators
- Experience building or mentoring small teams
- Passion for helping nature and technology work better together in agriculture
- Fluent in Portuguese
Benefits
- Opportunity to work in a mission-driven, high-growth biotech company.
- Exposure to international markets and teams.
- Room to grow your career and take on increasing ownership.
- In addition to base salary, we offer stock options as we believe that every employee should have a stake in the company’s growth.
- Health Insurance for the employee and their dependents.
- A generous holiday schedule + the week off between Christmas and New Year’s.
- In-company English lessons.
