We are Kaizen Gaming
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.
Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?
Let’s start with the role:
As a CRM Operations Executive, you will focus on retention/reactivation marketing across our online Sportsbook & Casino products. You will also work closely with the HeadQuarters CRM team, Commercial Teams & Local CRM Managers as a stakeholder of the CRM Operations Team in your area of responsibility.
The ideal candidate will be confident, motivated and goal driven, who wants to develop his/her career in i-Gaming customer retention & development and CRM in a dynamic multinational company.
As a CRM Operations Executive, you will:
- Execute CRM strategies to engage & retain our customer base, using best practices to ensure communications delivery status across all available channels;
- Create and check the offers mechanisms in our internal tools;
- Ensure communications (e.g newsletters, emails, etc) layout, design and content are optimized for best results in all CRM campaigns;
- Compile and distribute up to date reporting on ongoing and completed campaigns measuring all relevant CRM KPIs;
- Manage customer contact and delivery KPIs and support the strategy to maximize customer engagement;
- Execute and fulfill various promotions and offers end-to-end, in an efficient manner;
- Monitor Bonusing & Rewards levels for Sportsbook & Casino customers and ensure that bonuses are offered in agreed timescales and budget;
- Work cross-functionally with various groups, including but not limited to CRM Team;
- Perform QA of all campaigns and ad-hoc communications to ensure quality standards are met;
- Ensure that content is published on time and is of a consistently high standard;
- Conduct review and analysis of all CRM activities to ensure optimal results;
- Coordinate CRM campaign communication with other departments and teams.
What you'll bring:
- University degree, preferably in the areas of Business Administration, Marketing;
- Proven CRM experience, particularly with on-line marketing & automated CRM practices;
- Experience in creating and implementing CRM campaigns across different channels of communication;
- Online gaming knowledge will be highly appreciated;
- HTML knowledge will be considered a plus;
- Knowledge of CRM systems and tools (like CMS Wordpress, Jira, Acoustic, Salesforce, Marketo, “Exact Target” or Optimove);
- Good problem-solving abilities and excellent communication;
- Great interpersonal skills as a team player;
- Strong analytical & numerical skills, attention to detail;
- Fluency in verbal and written communication in Spanish and English;
- Stakeholder management
Kaizen Gaming Perks
🕑 Hybrid way of working
🏃 A buddy will support you with your onboarding
💸 Competitive pay and bonus scheme
👩⚕️ Private health insurance
⭐Developmental 360° feedback framework
📚 Unlimited access to Udemy & continuous training
#LI-Hybrid
#LI-CM1
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We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.
