Media and Digital Manager South LAC

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

 About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Purpose

This role responds to the need of up-weighting our in house Media and Digital Capability, leading Critical Thinking on these areas. The role works with the South LAC Marketing & Innovation Team to ensure brilliant media plans, digital programmes, and link to E-commerce. The role will also support the Marketing Team in selecting the right agency partners, implementing Digital Marketing Plans and building Digital Capability within Diageo marketing teams.

Market Context

South LAC is a business unit formed by 7 countries (Peru, Ecuador, Bolivia, Argentina, Chile, Uruguay & Paraguay) with similar market contexts, trends and opportunities across them.  Its ambition is to change the way consumers celebrate in those countries. For delivering our ambition the focus is: reinforce our consumer recruitment strategy, consolidate our portfolio to face local spirits and beer competition.

Financial Responsibility

• This role is responsible for ensuring that we improve the value and impact of our media spend, with digital as a core element.

Leadership Responsibility

• Takes personal accountability for comprehensive performance
• Drives agile decision making, makes things simpler.
• Creates culture where brilliant execution is core to our identity.

Key Outputs/Deliverables

• Works with the BMs and the Media agencies to get the best out of each media plan, amplifying the impact of communications.
• Implements and Optimizes Digital Programmes, working under the strategic framework of the BM.
• Delivers guidance on digital strategies including social media engagement critical metrics for all assets with supporting threshold and investment guidance.
• Adapts or creates culturally relevant digital assets for the brands including content tailored for social media and mobile.
• M&E: Uses data to evaluate performance of media, developing insights into the best way to demonstrate interconnected channels. Builds understanding into what drives sales, iterating work to amplify what gives the biggest return. 
• Search: Works with the brands team to ensure each brand has a search strategy, ensuring they show up effectively through paid and earned search.
• Leads the digital agency  relationships across South LAC and supports procurement and local marketing team in finding the best partners across countries
• Responsible for identifying the emerging technology trends, to identify new ways to connect with consumers (in particular within the digital and mobile space).
• Leads capability building on digital marketing to create South LAC functional guides.
• Searches, spins and creates visibility of brilliant digital marketing initiatives from around the world to inspire brilliance in South LAC
• Builds and manages relationships with big and small media organizations across the full range of media channels. Spotting and experimenting with new channels and partners.
• Interacts with the global digital team that provide the creative platform and parameters within which to operate.

Qualifications and Experience Required:

• More than 6 years of confirmed experience of leading brand building through digital media. Previous work experience in a digital media company/agency will be a plus.
• Bachelor Degree in Marketing/Advertising or related field
• Diploma in Digital Marketing will be added plus.
• English required.
• Deep and instinctive understanding the ‘always connected’ consumer
• Strong project management skills.
• Track record of bringing successful new thinking into a business, and experience of experimentation and failure
• Confirmed ability to inspire, lead and coach brand team to deliver great new media opportunities.
• Consistent track record of working within or leading Digital marketing agencies to deliver elite brand building programs
• Experience with Google Analytics, Google Adwords, Business Manager Facebook,  Programmatic Buying  (Desirable)

Flexible working options:

• Role is based in Argentina
• This role requires effective usage of virtual communication channels rather than face-to-face meetings with the rest of the South LAC organization.

Rewards & Benefits Statement:

 Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you gather this information when you submit your application.