Marketing Specialist

About RedCloud

RedCloud is leveraging AI-powered technology to break down the barriers to fair and profitable trade.

RedCloud's Intelligent Open Commerce Platform connects FMCG Brands, Distributors, and Local Merchants on a single, equitable marketplace, empowering them with real-world insights and data to help them make better decisions. Open Commerce enables new opportunities for everyone, connecting buyers & sellers to efficiently get quality products into the hands of consumers everywhere.

The company comprises a highly diverse, dynamic team of driven talented people from over twenty different countries, speaking multiple languages, with a physical footprint in Africa, Europe, and Latin America.

Job Summary

We are seeking a highly skilled and experienced B2B Marketing Manager to join our team. The ideal candidate will be responsible for driving the company's growth through strategic marketing initiatives, focusing on collaboration with the sales team to optimise pipeline growth, lead generation, MQL to closed-won tracking through HubSpot, comprehensive reporting, and ABM strategies.

Responsibilities

• Collaborate with Sales Team: Work closely with the sales department to align marketing strategies with sales objectives, ensuring a cohesive approach towards pipeline growth and revenue targets.
• Lead Generation: Develop and execute effective lead generation campaigns across various channels, including digital marketing, email marketing, content marketing, events, partnerships, and ABM initiatives.
• MQL to Closed-Won Tracking: Implement and manage lead scoring systems to accurately track MQLs through to closed-won opportunities. Utilise HubSpot or similar CRM platforms to monitor lead progression and optimise the sales funnel.
• Account-Based Marketing (ABM): Develop and implement ABM strategies to engage key target accounts, personalise marketing efforts, and drive revenue growth. Work closely with sales to identify target accounts, create account-specific marketing plans, and measure the success of ABM campaigns.
• Content Development: Oversee the creation of high-quality marketing content tailored to different stages of the buyer's journey, including blog posts, whitepapers, case studies, ebooks, webinars, and personalised content.
• Campaign Management: Plan, execute, and optimise multi-channel marketing campaigns to drive engagement, generate leads, and support sales efforts. Monitor campaign performance and adjust strategies as needed to maximise ROI.
• Analytics and Reporting: Establish key performance indicators (KPIs) for marketing campaigns and initiatives. Generate regular reports to track progress against goals, identify areas for improvement, and provide actionable insights to stakeholders.

Competencies

• Market and Consumer Insights
  • Advanced skills in market research and data analysis to understand customer behavior, preferences, and market needs and translate insights into actionable marketing strategies
• Strategic Thinking and Planning
  • Proficient in identifying market trends, opportunities, competitive threats and develop comprehensive marketing strategies in line with business objectives and market opportunities
• Communication & Collaboration
  • Ability to convey ideas effectively to internal and external stakeholders with strong presentation skills for pitching strategies and reporting results.
• Project and Vendor Management
  • Strong project management skills to ensure objectives are delivered in line with internal stakeholders’ expectations, while managing external marketing agencies in ensuring their project deliverables align with budget, timeline, scope and quality metrics.
• Omni Marketing Channel and Brand Expertise
  • Proficiency in managing multi-channel campaigns, including digital, traditional trade, and event marketing, in driving brand awareness and loyalty through innovative campaigns.
• Stakeholder Management
  • Develops strong, credible, and productive relationships across functions.

Key Skills & Experience

• Bachelor’s degree in Marketing or CIM equivalent
• Proven experience (5+years) in B2B Marketing, with a focus on lead generation, pipeline growth, sales enablement, and ABM.
• Strong understanding of marketing automation platforms, particularly HubSpot, and experience in managing MQL to closed-won processes.
• Excellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
• Exceptional communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
• Demonstrated ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines in a fast-paced environment.
• Creative thinker with a strategic mindset and a passion for driving business results through innovative marketing initiatives.

What We Offer

• A dynamic and collaborative work environment 
• Opportunities for professional growth and development 
• Competitive salary 
• Extended vacation time 
• Flexible work hours and hybrid work options (4 days remote / 1 day on-site)