At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
SAP Digital is one of the leading and most innovative teams in the company, aimed at delivering exceptional customer experiences in a scalable, speedy, and personalized fashion. The purpose of the organization is to support the Customer Success board area with a broad range of services and methodologies across the customer journey to guarantee the acquisition of net-new customers and the successful adoption and expansion of our products. Most importantly, helping more customers run better ultimately translates into a safer, cleaner, more connected, better enabled, and more equal world.
SAP Digital team prides itself not only on the outcomes, but on exemplifying our company values: Build bridges not silos, embrace differences, keep the promise, stay curious, tell it like it is, and live the leadership credo.
Job Profile
The Digital Sales Development team guides and influences customers to take informed decisions in the early stages of their digital transformation journey by creating a world-class engagement experience. This team is responsible for building and nurturing pipeline of sales opportunities and incremental revenue aligned with the Sales and Marketing teams, focusing on prospecting into the SAP install base and net new name accounts, while nurturing leads into qualified opportunities within their assigned space. This team drives digital and high-quality engagement with potential customers delivering superior customer experience.
As a Digital Sales Development Associate, you will work with a team focused on sourcing and nurturing demand to grow SAP’s Cloud ERP & LoB footprint in NNN & IB across all industries, working with SAP & Partners resources, as well as Customers.
Key Responsibilities and Tasks
The purpose of this position is to extend SAP's market coverage in the dedicated segment by generating new pipeline through:
- Creating and executing Demand Generation "DG" campaigns against a target territory (list of accounts). The typical DG campaign execution model revolves around a combination of emails, phone calls and social touches towards targeted prospects within assigned territory.
- Executing specialized initiatives related to existing pipeline, such as recycling/reviving discontinued / disqualified leads or nurturing aged pipeline.
- Nurturing leads received from other demand generation functions and progressing stalled pipeline
The Digital Sales Development Associate (commonly referred to as Digital Sales Development Executive "SDE") provides executive supports to several Account Executives and is usually attached to a regional Digital Hub. The Digital Sales Development Associate is an active participant to the territory and account planning effort for their assigned list of accounts.
The Digital Sales Development Associate generates and qualifies leads through proper means (cold calling, phone campaigns, email actions, etc) as agreed with management, and eventually hands over fully qualified leads to their assigned Account Executives for further sales progress.
The Digital Sales Development Associate will be co-located in the Digital Hub. They will join territory and account planning to support the team and will be the future candidate pool for transition into sales roles.
Campaign Execution & Lead Management:
- Responsible for qualifying and progressing Marketing Inbound leads
- Document all campaign execution and lead/opportunity management activities as initially agreed in the DG Plan leveraging the adequate sales automation tools and running Video calls, virtual studio, digital innovation on a regular basis correctly, working together with their sales team and manager as necessary
- Provide best in class digital experience and help the organization to become digital experts
- Align with Sales colleagues for most effective territory planning and execution, covering all routes to market
- Generate and Qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) in alignment with management
- Pass qualified leads to Sales resource for opportunity management and execution
- Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports; recommend best practices as they are identified
Training & Enablement:
- Participate enablement activities to enhance demand generation and product/solution skills, including but not limited to classroom training, e-learning or mentor-lead activities.
- The Digital Sales Development Specialist completes and validates all enablement requested in a timely manner.
Experience and Language Requirements
- Minimum 3 years of experience in Demand Generation or Inside Sales environment
- Preferably Digital (Remote) Experience, specifically in high volume of customer facing experience, phone-centric work
- High volume activity working environments, involving phone and a CRM/ Contact Management System
- Fluency in English required
- Fluency in any other regional language preferred
- Bachelor's degree or equivalent business experience.
#SAPDigitalHubCareers
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.
AI Usage in the Recruitment Process
Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 433026 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid